If you’re anything like me, you probably began your entrepreneurial journey with the hopes of no longer working with/for clients that drain your energy and time.
The good news is that finding the right clients is the key to staying sane and a significant key to your business growth. After all, when you don’t feel drained, you’re likely to do better work and when you deliver high-quality work, you get better reviews and recommendations.
So, here are my top 3 Tips for Finding the right clients.
1. Be Your Authentic Self
The energy you give off attracts the energy you will receive. Want clients that don’t take themselves too seriously, have cultural equity at the core of their beliefs, and are wholeheartedly lovers of a good nap? Then talk about those things! Infuse them into your brand and messaging.
At the end of the day, remember, your clients want to hire YOU. Show the world who you are and the people who vibe with you will show up accordingly.
2. Be Willing to Say No
This is where client consultations come in handy. I use them as a vibe check. Sometimes a 15-minute Zoom call is all it takes for me to know if I want to have coffee with this client or if I need to fire off a referral email to another professional. And that’s okay! Part of being a successful business owner is knowing what is and isn’t for you.
My time is limited and precious to me. I refuse to spend time away from my family to be with anyone that drains my energy in a negative way. It is vital to my mental health as well as my business success to safeguard who I do or do not work with.
And that’s on period!
3. Be Where Your Preferred Clients Are (Virtually and Physically)
Networking is a big part of building your business. Let people see you in real life. Show up to local events, support local business owners and creatives, and attend workshops and luncheons.
If you want to work with women business owners, check out local women-led coworking spaces. If tech is your jam, attend networking events in the tech industry. If your people are into podcasts, listen to and be a guest on industry-related podcasts.
Go be great!
Following these tips can lead to clarifying your mission and niching down to your ideal client. It can take time to implement and make them a habit, but it will all pay off in the end!